Promoting a Course on the Hub

The Hub offers so many unique opportunities for Change Practitioners to become play different roles in the community.

Some practitioners are also business owners, or have developed their own products as part of their practice, and the Hub is keen to support the growth of our community while making these products available to members through the Hub website.

Making it simple.

This guide is for individuals and businesses who wish to promote their course through the Hub.

You might be an old-hand at promoting - so this can help you navigate what's available on the the Hub website.

Alternatively, you might never have done promotional activity before for something you've created, and you're figuring this out as you go - so this can be a helping hand of what to consider.

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Read this first before taking action.

There's likely information you need to collect and create before you are ready to submit it through the various forms here on the website.

For your Course - you'll need:

  • a course description (a minimum of 60 and up to 200 words is sufficient, this should outline what the course covers and the outcomes the course attendees can expect)
  • two key images for your course (one landscape and one square - this can be the same image cropped)
  • a bio of the course presenter
  • your upcoming course dates

Ensure you have read the Community Guidelines in detail and that you have reviewed the Governance page and are compliant with the organisation's policy regarding public courses.

Getting it onto the site

These steps are presented in a recommended sequence – you can work out of sequence but it is not recommended.

1. Create a Course entry

The course entry is a permanent entry on the site for your course. It allows the Hub to create a landing page for the course which can be promoted in the long term and which doesn't disappear once your course dates are over.

Your course will appear on the Hub website alongside many other change management and similar courses, and by creating a Course landing page, the Hub has developed a library of courses for Hub members to refer to when they are thinking about their next training opportunity.

When you have your course information ready you should:

  1. Log into the Hub website with your membership credentials (until 31 March you will be able to advertise your course for free on the Hub - supporter plans will apply from 31 March 2021)
  2. In the grey navigation bar at the top of the site you will find "I want to recommend"
  3. Hover over "I want to recommend" and CLICK  "Course"
  4. This will take you to the Submit a Course page
  5. Complete form including
    • your name
    • email
    • course name
    • course information
    • the type of course (you can select multiple boxes here)
    • upload your images
    • agree to the terms and conditions
  6. CLICK submit

You can view an example of current courses that have been uploaded here.

This request will be sent to our operational team for them to review and publish on the site.

2. Create one or more Event entries

The purpose of event entries is to create a specific page for each of the actual course dates that you intent to run. Regardless of whether they are physical events or run online, each course event needs it's own page so that Hub members can understand when you course is being run, and register through whatever mechanism is best for you.

Each event that you create will appear in three places on the Hub site. On the home page under the events section, on your course page under the course listing and in the Events tab (at the top of the site navigation) in the events calendar. You event will also be promoted through Hub social media using the information you have provided.

You can either choose to run your own ticketing for events (in which case you need only provide the link to this ticketing in your event entry) or you can choose to have the Hub manage ticketing for you.

The event form has been set up to allow you the option and it is an easy to complete online form that provides you with a simple way to run an event even if you don't have all of the infrastructure yourself.

Do this step if you have specific dates for upcoming Events. You'll need to do one event at a time.

  1. Log into the Hub website with your membership credentials (until 31 March you will be able to advertise your course for free on the Hub - supporter plans will apply from 31 March 2021)
  2. In the grey navigation bar at the top of the site you will find "I want to submit"
  3. Hover over "I want to submit" and CLICK  "Event"
  4. This will take you to the Submit an Event page
  5. Complete form including
    • your name
    • email
    • event title
    • event description (this is your course information)
    • upload your images
    • event date
    • start and finish time
    • select the type of event (is it a workshop etc)
    • select the delivery format (online/offline)
    • provide the ticket price
    • let us know if you'd like to do a special offer for members (many of our supporters offer at least a 10% discount for Hub members and it's hugely appreciated!)
  6. Event registration info
    • indicate if you are going to manage reservations or if the Hub will (if you say you want us to manage the reservations then you'll get asked for some more info on what you want your confirmation email to say and when you want it to go, you can send three event reminder emails too through our system!)
    • the max number of attendees
    • will you use your own zoom or the Hub's account (yep, you can use ours!!)
  7. Facilitator info
    1. Speaker name
    2. Speaker bio
    3. Speaker profile pic
    4. Company name (if applicable)
    5. Company blurb (if applicable)
    6. Upload logo
  8. CLICK submit

This request will be sent to our operational team for them to review and publish on the site.

3. Make a special offer to Hub members

Now if you didn't add this info to your event registration form, or if you want to add it for a specific time limit or for a special sale you can make a special offer to Hub members on your course through this form!

It's a great way to increase sales through the Hub and will also see your course featured in our Hub Member discounts and specials offers section of the website.

The most important part of this activity is to BE SPECIFIC!!!! We can't publish a non-specific offer that members won't be able to take advantage of 🙂

The easiest way to facilitate this is to provide a percentage of your course and to give Hub members a code to use at the checkout. this can then be added to a part of the Hub site visible only to members and you can also track those sales through your own check out system. But if you would prefer to use another method then contact us through the form and we can work through the solution with you.

When you have an idea of the offer you'd like to make:

  1. Log into the Hub website with your membership credentials (until 31 March you will be able to advertise your course for free on the Hub - supporter plans will apply from 31 March 2021)
  2. In the grey navigation bar at the top of the site you will find "I want to submit"
  3. Hover over "I want to submit" and CLICK  "Special Offer/Discount"
  4. This will take you to the Submit an Offer page
  5. Complete form including
    • your name
    • email
    • offer name
    • offer details (be as specific as possible in this area)
    • select the type of offer (is it a competition or a discount)
    • upload your image
    • agree to the terms and conditions
  6. Submit

This request will be sent to our operational team for them to review and publish on the site.

 

Some other things you can do to support your course

Write an Article

You could write an article for the Hub about the kind of content that you cover in your course, and share some of the value you offer with the community.

It's super easy
- just log in with your member details
- then go to the grey bar at the top of the site
- click 'I want to submit'
- click on 'Article'

This will take you to the Submit an Article page where you can quickly complete to submit your article to the site.

Add Tools, Books or Podcasts

If you have other materials that you recommend, or that you made that are related to the course you could share them as well

You'll find easy submission buttons for Tools, Books and Podcasts in the grey navigation bar as well . With easy to use online forms you can quickly submit Tools, Books, Groups and Podcasts to the site as well.

Talk with our Comms/Marketing Team

If there is more that you'd like to explore with our operational people you can contact us at [email protected]